From logo to a website, product packaging and creatives for video, social networks or print ads… Quality design makes half of the storytelling for your brand. These are just a few segments that you must cover if you want to create a recognizable image for your brand.
A well-constructed visual identity of your brand provides a visual representation of your values, the character of your brand and product. A well-designed logo is easely memorized by the audience, it conveys promotional messages better and more effectively, and facilitates the process of recognizing your brand if it is new to the market. A well-developed visual identity will set you apart from the crowd, make your visual expression unique and help you attract the attention of the desired audience.
It is not enough to just create your visual identity, it is also necessary to apply it in the long term. That means harmonizing the complete visual communication – from logos on notebooks and letterheads, to creatives on billboards, posters or social networks. Recognizable colors, fonts, logo will make remembering your brand in the long run much easier, and thus it will become much more recognizable. If we tell you the red color and the white wave of Coca Cola, you already have the exact picture in front of your eyes, right? The same can be done for your brand.
From the way the products are packaged to the good layout of your website, the purpose of the design is to present your brand in the best possible way, and to improve the overall experience of the audience interacting with it. Innovative packaging, fast and non-standard site, interesting Reels creatives, every single part of your brand’s story should be consistent and offer the same top experience, evoke the same emotion.
Are you interested in more reasons or want to discuss this topic together? Contact us 🙂