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Integrated campaign

Launch of Ladna’s new glass packaging

In 2023, Magroni introduced their first glass packaging for the Ladna spring water brand. Our objective was to implement a integrated marketing camapign fot the launch of Ladna’s new glass packaging and acquaint the general public with the new packaging and its availability in the HoReCA sector.

We employed the concept of storytelling to establish an emotional connection with the audience, presenting scenarios and occasions for consumption that resonated with them.

Whether it be a casual coffee gathering, a family lunch, a romantic rendezvous, a grand celebration, a business meeting, or a quiet conversation with loved ones. When we thought about the occasions where the Ladna was present, the answer was simpleā€¦

Ladna is part of every good story

The following activities were included in the launch of Ladna’s new glass packaging:

  • Creation of a concept and production of a photo session
  • Development of a concept and production of a video advertisement
  • Complete media lease for traditional and online media
  • Managing social networks during the campaign (production and management)
  • PR texts in online media
  • Design and production of promotional materials – web banners, flyers, table tents, coasters for food and drink
  • Activation of influencers

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