Campaign against domestic violence

Creating a communication concept for a campaign that addresses women who are victims of domestic violence and invites them to apply for free psycho-social and legal assistance was a challenge. This is because it deals with a sensitive topic that is often unreported due to the victims’ fear of stigmatization and lack of support from relatives and society.

Our primary challenge was to craft a message that is sensitive, empathetic, and respectful of the victims’ experiences. The main slogan of the campaign, “WE ARE HERE FOR YOU,” along with the complete creative approach and implemented activities, aimed to communicate to the victims that they are not alone and that there is support and a way out of the situation of domestic violence.

“DO NOT TRY TO COVER IT.
FROM OTHERS… AND FROM YOURSELF.
TALK OPENLY ABOUT YOUR PROBLEMS, IN A SAFE ENVIRONMENT.
WE ARE HERE FOR YOU”

We engaged in the following marketing activities:

• Concept development and production of a video ad
• Concept development and management of the website www.tukasmezatebe.mk
• Production, planning, and procurement of billboards
• Content creation and community management for social networks
• Organization of educational, open events throughout Macedonia
• Influencer activation
• Organization of TV interviews with representatives of organizations
• Design, production, and distribution of promotional materials such as notebooks, flyers, bags, pens, and flyers in supermarket baskets, etc.

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