Imagination Creates Reality Campaign
For their new product, bars with nuts and fruits under the brand Imagine, Vitalia wanted to showcase how the imagination creates reality, through visual storytelling. To meet this goal, we designed a key visual and promotional materials that will spark the imagination of the audience.
The campaign was divided in two parts, a teaser campaign and a later integrated campaign that will communicate the key message through different communication channels:
- Out-of-home advertising
- Point of sales advertising
- Display advertising
- Social media
- Influencer marketing