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Vip: Online competition “Let it blink”

Client: Vip
Year: 2018

We organized an online challenge with the young actor, Petar Petkovski, well known for his role of a vlogger in the popular TV series “Familija Markovski”.

Petar addressed the audience through 2 vlog posts (a teaser video and challenge announcement), which wre published on social media. The main prize was an iPhone X, so all of the videos were shot with the same phone.

The challenge was an online addition to an already running campaign “Let it blik”, and the fans were given an opportunity to share their videos, photos and stories with a festive mood. The results were great 🙂

1.100+ received videos

700.000+ views on Petar’s videos

1.000.000+ Reach

6.600+ Reactions, Comments and Shares

09/01/2019

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