The Vip Spirit pack offers millennials free web surfing from midnight to morning. In order to show how much fun they can have during this time, we supported the ongoing TVC campaign “Night Shift” with videos with Vip employees. They were shot on their work positions, announcing that it is midnight and it’s time to start browsing for free.
We took the “night shift” very seriously, and we made sure that our audience did so as well. That is why we organized a special influencers event in which we invited the 10 most popular influencers for the target audience. All attendants were given custom made gifts at the event, which resulted in a great party and a lot of posts on the influencers profiles.