We told the story of Ana and her friends on the Facebook Page Acerola Alkaloid. Along with the fans we decided what will be Ana’s next steps, where will she go, what will she eat for breakfast…The campaign consisted of a series of designed Facebook posts in which the audience was given two choices to vote for Ana’s next steps. They voted in comments and together we told the story of Ana Acerola.
Later on, we developed a coloring book with Ana as the main character. The coloring book was made in 10.000 pieces and given to children across Macedonia.