Client: Biana Shoes
This year our client Biana Shoes put a special emphasis on the new Fall / Winter 2019 collection.
For this purpose we organized a professional photo-shoot which was later shared on social media and PR articles on the most visited local websites.
For the Biana Shoes fans, we organized mini online contests on Facebook and Instagram, and we also cooperated with local influencers who shared their fashion combinations with the latest collection by Biana Shoes.
The results from the campaign that lasted 1 month are:
- 1000 new Facebook likes
- 181% increased Facebook reach
- 291% increase in the number of Facebook engaged users
- 1600 new Instagram followers
- 100 new Instagram direct messages
- The most successful announcement from the campaign has 8.500 comments.