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Philips: Trimmers campaign

Client: Philips
Year: 2018

The goal of the campaign was to introduce the best Philips body trimmers to the men in Macedonia. A bit because the lack of awareness for the whole product portfolio, and also because of the prejudice of men in Macedonia when it comes to body grooming, the campaign required a lot of education and clarifications.

For this campaign we cooperated with 3 local influencers with very different profiles: Marko Mark (radio and TV host), Daniel Trbogazov (fitness trainer) and Darko Angeleski (barmen and owner of a cocktail bar).

We created 3 videos in which each one of them presented one product and its characteristics. We also developed a detailed introduction to the characteristics and benefits of the products  on Facebook.

10/01/2019

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