The goal of the campaign was to introduce the best Philips body trimmers to the men in Macedonia. A bit because the lack of awareness for the whole product portfolio, and also because of the prejudice of men in Macedonia when it comes to body grooming, the campaign required a lot of education and clarifications.
For this campaign we cooperated with 3 local influencers with very different profiles: Marko Mark (radio and TV host), Daniel Trbogazov (fitness trainer) and Darko Angeleski (barmen and owner of a cocktail bar).
We created 3 videos in which each one of them presented one product and its characteristics. We also developed a detailed introduction to the characteristics and benefits of the products on Facebook.