We presented the Philips steam generators as a great solution that deal with everyday issuses in households.
The main focus of the communication were the benefits of using the steam generators and their revolutionary technology that enables ironing without the danger of burning the clothes. We focused on presenting the everyday problems and direct solutions involving the generators.
The communication included:
- Facebook posts
- Instagram posts
- PR texts on local websites
- Promo posts on popular blogs
- Collaboration with dedicated Facebook groups
- Organization of 40 BTL promotions in the most popular shopping malls in Skopje