The goal of this campaign to promote the importance of healthy food habits and the role of Philips products in the healthy lifestyle. We presented the Philips blenders and juicers as every family’s best friend.
In the campaign, we got help from 3 local influencers – Sanja Ristic, Ruzica Antic and Dejan Pecakovski. The three of them used their personal profiles as locations where they could share their healthy recipes and habits.
One more important segment of the campaign was #PhillipsChallenge, an online challenge in which we asked the fans to share their healthy meals four days in a row. The best of them (we got more than 400 photos) got the Philips Blender and Juicer as presents. The challenge was started with an event in the city park in Skopje, you can read more about it here.
Sanja also starred in a video presenting her family’s favorite smoothie. The video was later on used for PR texts promoting the Philips products.