Client: Magroni – Ladna
As part of the campaign introducing the new bottle packaging of Ladna we organized round 40 sampling promotions across the country.
We took advantage of the summer heat and refreshed our audience when they most needed it. We located the most crowded locations in Skopje, Bitola, Ohrid, Strumica, Struga, Kumanovo and Gostivar as well as the beaches in Prespa and Dojran where we sampled cool Ladna bottles of water and presented the new packaging. We also intercepted the summer travelers at the highway pay tolls and the border crossings.