Bul. Partizanski Odredi 43а 1000 Skopje, Macedonia

Ladna: Holiday illustrated story

Client: Magroni, Ladna

Year: 2019

We wanted to mark the favorite and most wonderful time of the year, the New Year and Christmas holidays in order to establish a deeper and long-term relationship with our audience which would increase the number of page interactions. For this purpose we created 10 illustrations complemented with a shot speech bubble text, each one representing a unique holiday situation which was relatable to the target audience.

The online communication lasted from 13.12.2019 до 10.01.2020. The reactions and the response from the audience was completely positive and during the campaign the page had the highest number of engagements compared with the competitions page performance.


  • Total number of new page likes: +185
  • Total post reach: 442.525
  • Total post impressions: 817.056
  • Total number of engaged users: 16.374
  • Total number of post likes: 8.442
  • Total number of post comments: 442
  • Total number of post shares: 213

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