In order to promote the network of Vip around Macedonia, but also stress that Vip is a company that encourages healthy lifestyle with the employees, we developed a video series of 3 videos, where we introduced the Vip Cycling Team and their adventures. The cycling team consists of Vip employees who go off road cycling around Macedonia.
The videos presented their travels through Macedonia divided in three teams. Each of the teams had the goal of visiting one of Vip’s transmitter stations. The first video introduced the members of the cycling team, while on the second one we presented their travel along the routes. The third video had the largest focus on the audience, in this video the experienced cyclists shared their tips & tricks for off road adventures. We managed to get over 700.000 views of the videos on Facebook.