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Bravo Cafe: International Coffee Day 2020 – Instagram Activation

Client: Bravo Cafe

Year: 2020

The International Coffee Organization has been marking October 01 as International Coffee Day for several years in a row.

Traditionally, we have prepared an Instagram activation to celebrate it with the most famous manufacturer in Macedonia – Bravo coffee.
The activation was conducted with more than 20 previously selected Instagram influencers and coffee lovers, to whom we distributed branded tote bags with an illustrative display of a coffee chat.
The gift, in addition to promotional products, coffee and cups, included special markers for drawing and painting on canvas with the possibility of washing.

We conducted the campaign exactly on October 1st. The reactions were very positive. Each Instagram influencers shared an average of 3 Instagram Story posts, using the markers and making the tote bag personalized and creative.

Due to the great interest, through a mini Facebook competition, several more personalized tote bags were awarded during the month of October.

Achieved results:

  • Total number of Instagram Story mentions: 60 within 24hours.
  • Total number of messages: 100 messages
  • Total number of new followers: 1000
20/11/2020

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