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Bravo Cafe: Digital activation for international coffee day

Client: Bravo Caffe

Year: 2019

October 1st is celebrated as the International Coffee Day around the world.
Together with Bravo Coffee we celebrated this day with the most loyal fans, as well as the most influential coffee lovers.
We made a set of gifts that included Bravo Caffe Classic, Bravo Caffe Premium, Bravo Caffe Cappuccino, branded coffee cup, branded spoon and personalized greeting card. To the surprise of everyone, each influencer and fan got a cookie that looked exactly like the Bravo cups.

The results of this Instagram activation are as follows:

  • 242,487 potential reach
  • Shared 40 Insta Story videos within 24 hours
  • Shared 37 Insta Story photos within 24 hours

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