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A1: World of music event activation

Client: A1

Year: 2019

The rebranding of the company was made official with a big concert in front of the plateau of the A1 Arena featuring electro-pop icon Róisín Murphy, DJ Alle Farben, Carolina with Macedonian Philharmonic, Vlatko Lozanoski and Funk Shui band.

The event was attended by more than 15,000 people, and as part of the additional activities for all visitors we created the web application “A1 World of Music” and the photo corner “Every World of Yours”.

Every 30 minutes throughout the night the quiz-app “A1 World of Music” announced to the registered attendants that a new award-winning question related to stage performers is available. The quiz attracted about 1,500 active players, which were playing for one of the main prizes;  iPhone X, Samsung Galaxy Note 10 Silver, 3 Mi Xiaomi electric scooters and 10 A1 Alpha smartphones.

In addition to the quiz, on the app the attendants could check the agenda or follow a live gallery of photos or videos shared on the social media under the hashtag #a1worldofmusic.

More than 300 people made a unique photo on the photo corner “Every Your World”, where more than 100 photos were taken. Each visitor who was photographed received a unique photo montage showing “his world”. All visitors received the photos online so they could share them on social networks right away.

13/01/2020

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