Women’s day in Skopje City Mall​

Communicating and promoting shopping experience for Women’s day in Skopje City Mall by creating campaign that spreads positive messages  and compliments for women of all ages. ​

Positive messages such as “You can do whatever you want”, “Just smile and the day will be amazing”, “You look wonderful today” were the main messages that put lots of smiles on women’ faces. The messages were used to create different online and offline activities. ​

We worked on the following marketing activities: ​

• Creative concept and production of social experiment video ad​
• Media planning and buying for billboards locations​
• Complete branding of the shopping center (banners, panels, cards)​
• Content creation and community management for social networks during the campaign ​
• Organization of promo activities​
• PR texts in online media​
• Design and production of promotional materials – web banners, flyers, bags, t-shirts, etc.​
• Influencers activation​