It was a great pleasure, and at the same time, a challenge to work on the complete rebranding of Amstel on the Macedonian market. After successfully creating the new look, we developed a campaign in which we presented the redesign to the general public. As a part of the campaign, we developed a locally produced video ad, that we are particularly proud of.
The goal of the video was to present the new label design from every possible angle, without it looking too aggressive or boring for the audience, while still maintaining the high production quality that the audience is used to see from Amstel. We are happy that the results confirm that we succeeded in both 🙂