Following AMSTEL’s brand guidelines we worked on the new packaging design for the famous and loved beer brand. The rebranding process was finished with integrated marketing campaign to promote new Amstel look.
Key message and visual was focused on the new look of the packaging, emphasizing that the quality and taste remains the same.
We worked on the following marketing activities:
- Label design for bottled packaging
- Can packaging design
- Concept and production of the first fully locally produced video material for Amstel in Macedonia
- Media planning and buying for digital media
- Content creation and social media community management
- Design and production of posters and flyers
- Key accounts and markets branding – design and production of hangers, wobblers, shelves and other POS materials
- HoReCa branding – design and production of posters, table tants, брендирање на локали, кафулиња, ресторани – постери, table tents, coasters, openers, etc