As part of the Nature Conservation Program and the project “So griza do berikjet”, we actively work to promote the Bregalnica region by communicating with our target group on social media, the blog and the website intended for this project.
One of the events that made a really big impact in promoting the region was the insta tour that started in 2017 and since then we organized it every spring during the duration of the project. The tours included inviting influencers and visiting together more than 10 locations in the region. Influencers enjoyed in the beauty of the nature, the delicious food, the interesting stories of the locals. The whole experience motivated influencers to create and share content, that additionally motivated their followers to learn more and visit the region.